A year is a long time. It is 365 days. It is 12 months. During that time, you have new experiences. Your business grows. Your needs change. Your life evolves. 

Why would you keep the same headshot from a year ago (or longer)? As the year comes to an end, it is time to consider how you and your business has have evolved. Then, it is time to consider showing the new and improved you through an updated corporate headshot.

Let Your Customers See You Are Still Actively in Business

A stale website may indicate that your business is stale. Your business may be perceived as though it has not grown, evolved, or even conducted meaningful business in several years. While part of updating your website and business image is about showcasing your new work and products, the other part is about your headshot and other portraits on your website. When the headshot and website portraits are the same year after year, others may view your business like it has not grown or evolved. It's important to stay relevant, in person as well as virtually, whether you are a musician, conductor, actor, funeral director, lawyer, doctor, corporate consultant, or a college graduate, it’s important these days to put your best image in front of your customers online and in person.

By updating your headshot, you are projecting a professional image that is not only comfortable with change but expects change and works with change well. As a result, your clients and customer base will see that you are active in business and willing to go above the norm to get the job done.

Winter Is the Perfect Time to Update Your Headshot and Branding Images

How do you use your headshot to set you apart from the competition? One method is to keep your headshot updated. However, another possibility is to use a different season as the backdrop of your headshot portrait. It may help showcase your brand as one that is always innovative and creative. 

Winter is a wonderful time to update your headshot and branding images. Few business owners or companies think of winter as headshot season. They want to showcase their employees in a warmer climate. They want the bright sun as part of their backdrop. The Studio or your office space are also great options during the winter season as well as all throughout the year!

Winter headshots provide you and your employees with the opportunity to have fun with your headshots and branding images using clothing choices and accessories. It also allows you to take indoor headshots without feeling the need to be outside in the spring and summer air. Finally, updating headshots in the winter sets you apart from your competition who is often not ready to address their website needs until spring arrives. 

Here are examples of how a couple of my clients, Costello and Whitmore Law Offices and FocalPoint Coaching and Training, have used their headshot and branding images on their websites

Lisa Mongulla Photography can help you update your corporate headshots to help you showcase how you have changed, and your business has evolved over the past year. Visit the website for more information or schedule a 15 minute chat to discuss expectations.