Your corporate headshot is a large part of your corporate branding image and calling card. Therefore, it should be an accurate representation of you, who you are, and what you look like. Your corporate headshot today would tell a different story than your corporate headshot in five years.

Since your headshot is such an important piece of your corporate branding, how often should you update it?  Read on to learn more about when you should update your corporate headshot.

What Does Your Corporate Headshot Say About You?

Your corporate headshot says a lot about who you are as a business owner. It showcases your style, your professionalism, and your skills, without saying a word. Whether you are an accountant, a lawyer, an actor or musician, a consultant, a financial advisor, in sales, or in any other business, your first impression (especially in the post COVID days) is through your headshot. 

Therefore, your professional headshot cannot be taken with a smartphone against an office wall. Doing so sends a message that you may not take your profession seriously. More importantly, the perception is that you may put as little effort as possible into your work and end product.

Using a professional headshot says you care about your business, your image, and your customers. It sends the message that you believe in quality whenever you deliver your products and services. 

How Often Should You Update Your Professional Corporate Headshot?

Many professionals suggest updating your headshot as you and your business change. For most people and businesses, these changes can occur every two to three years. 

In two to three years, your physical appearance may change slightly. However, it may change greatly. Furthermore, the world would change enough to make your physical image change. What may have been considered trustworthy and appealing three years ago may actually appear dated. 

Many professionals update their business headshot every two to three years because the profession changes. For many accountants, consultants, and attorneys, the changes are the result of legal updates. However, for many boutique owners, beauticians, musicians, actors, artists, and sales people, the world and industry changes, forcing businesses to change their models and update their specialties. 

Conclusion

If you have not updated your corporate headshot within the past 3 years or longer, it is time for an update. You need a professional headshot photographer that understands the purpose of a headshot and can help you capture your audience with your first impression.

Lisa Mongulla Photography can help you update your corporate headshots for the new year. Visit the website for more information or schedule a 15 minute chat to discuss expectations.